Apple, well known for the highly addictive handheld devices enters a new division of technology after the loss of workers to Tesla Motors. Apple has reportedly been recruiting talent in the automotive industry from companies like Mercedes-Benz. With top talent coming together at a location in Silicon Valley, the possibilities are endless.
Among those hires is Johann Jungwirth, who until very recently was President and CEO of Mercedes-Benz Research & Development North America. His arrival, plus talk of other automotive engineers joining the ranks more quietly, has a lot of people speculating that Apple’s next one more thing will be a car.
I won’t rule out Apple rolling out something on wheels sometime down the road, but for now, the most likely applications of this vehicular know-how are a lot more subtle — but potentially a lot more interesting.
Mercedes-Benz Research & Development North America, or MBRDNA as it’s more tersely known, is the Silicon Valley epicenter for M-B’s fancy thinking. I toured the facility when it opened in late 2013, and it is quite a place. Big and open and full of glass and brushed metal and, indeed, feeling very Apple-like.