Archives for month: February, 2015

Apple Technology’s New Development Into the Automotive World

Posted by jg on February 18th, 2015 in Category Car News, News from Canada, Odd News, Site News, Uncategorized (no responses)

Apple, well known for the highly addictive handheld devices enters a new division of technology after the loss of workers to Tesla Motors. Apple has reportedly been recruiting talent in the automotive industry from companies like Mercedes-Benz. With top talent coming together at a location in Silicon Valley, the possibilities are endless.

Among those hires is Johann Jungwirth, who until very recently was President and CEO of Mercedes-Benz Research & Development North America. His arrival, plus talk of other automotive engineers joining the ranks more quietly, has a lot of people speculating that Apple’s next one more thing will be a car.

I won’t rule out Apple rolling out something on wheels sometime down the road, but for now, the most likely applications of this vehicular know-how are a lot more subtle — but potentially a lot more interesting.

Mercedes-Benz Research & Development North America, or MBRDNA as it’s more tersely known, is the Silicon Valley epicenter for M-B’s fancy thinking. I toured the facility when it opened in late 2013, and it is quite a place. Big and open and full of glass and brushed metal and, indeed, feeling very Apple-like.

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